{"title":"Lucy","description":"\u003cp\u003e\u003cstrong\u003eThis is The Lucy Collection — and it lives by Lucy's rule: The dog is ALWAYS right!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo excuses. No half-effort. No settling. Just Hank \u0026amp; Lucy's iconic squishy faces, and Lucy's rule  — exactly lIke she'd want it.\u003c\/p\u003e\n\u003cp\u003eThis collection is for the ones who hold the line. The ones who show up, expect more, and aren't afraid to give that look when someone falls short. When you're repping Lucy, the vibe is — sharp, intentional, and unmistakably Lucy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe lifestyle:\u003c\/strong\u003e Standards that don't budge. Days that start with purpose and end on your terms. Lucy isn't just a dog — she's a whole standard, and this collection wears that standard quietly but clear.\u003c\/p\u003e\n\u003cp\u003eWear the vibe. De better.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLucy says Do better. Wear something that means something.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"stay-hydrated-pet-bowl-18oz-stainless-pet-dish","title":"Stay Hydrated Pet Bowl — 18oz Stainless Pet Dish","description":"\u003ch2\u003eStay Hydrated. Hank \u0026amp; Lucy's Standing Order.\u003c\/h2\u003e\n\u003cp\u003eSTAY HYDRATED on the side. Hank and Lucy's official reminder to the four-legged members of the household. Heavy-duty stainless steel, 18oz, built to handle the enthusiasm of a bulldog who takes hydration seriously — or at least shows up for it.\u003c\/p\u003e\n\u003cp\u003eDurable, dishwasher safe, and weighted enough to stay put. The kind of bowl that looks good on the floor and holds up to daily use without complaint.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18oz stainless steel pet dish\u003c\/li\u003e\n\u003cli\u003eWeighted base — stays put during enthusiastic eating and drinking\u003c\/li\u003e\n\u003cli\u003eDishwasher safe — easy to clean\u003c\/li\u003e\n\u003cli\u003eFood-safe, rust-resistant stainless steel\u003c\/li\u003e\n\u003cli\u003eSuitable for dogs and cats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThe kind of bowl Hank would approve of — if he could talk. He'd probably just stare at it until you filled it up. Lucy would expect it to be full. \u003c\/em\u003e\u003c\/p\u003e","brand":"Printify","offers":[{"title":"18oz \/ White","offer_id":52937912975682,"sku":"16175609414194983486","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/8746\/4258\/files\/5446338846344862456_2048.jpg?v=1776450969"},{"product_id":"lucy-canvas-tote-bag-lake-day-respectfully-no","title":"Lucy — RESPECTFULLY no Canvas Tote Bag","description":"\u003ch2\u003eRESPECTFULLY no. Lucy's Tote. Lucy's Answer.\u003c\/h2\u003e\n\u003cp\u003eLucy on one side. RESPECTFULLY no on the other. She means it kindly. She means it completely. This tote carries her message wherever you go — farmers market, beach, errands, all of it.\u003c\/p\u003e\n\u003cp\u003eHeavy-duty canvas that holds its shape and gets better with use. The kind of bag that looks intentional even when you grabbed it on the way out the door.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeavy-duty natural canvas — durable and washable\u003c\/li\u003e\n\u003cli\u003eReinforced handles for comfortable carrying\u003c\/li\u003e\n\u003cli\u003eSpacious interior — fits everything you actually need\u003c\/li\u003e\n\u003cli\u003eOne size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold\u003c\/li\u003e\n\u003cli\u003eTumble dry low or air dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThe kind of tote Lucy would approve of — if she could talk. She'd probably just stare at you until you picked it up.\u003c\/em\u003e\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Natural \/ 15\" x 16\"","offer_id":52942950531394,"sku":"18564948134016825774","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/8746\/4258\/files\/16285418105433689656_2048.jpg?v=1777411946"},{"product_id":"lucy-do-better-embroidered-dad-cap","title":"Lucy — DO BETTER Embroidered Dad Cap","description":"\u003ch2\u003eDO BETTER. Lucy's Standing Instruction.\u003c\/h2\u003e\u003cp\u003eDO BETTER embroidered across the front. Lucy's whole energy in two words — direct, unbothered, and completely correct. Low-profile, unstructured, broken-in feel right out of the box. The kind of hat that says everything without you having to.\u003c\/p\u003e\u003cp\u003eSix-panel construction, adjustable strap, fits most. Built for the dock, the farmers market, the errand run, and everywhere in between.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% chino cotton twill\u003c\/li\u003e\n\u003cli\u003eUnstructured, low-profile fit\u003c\/li\u003e\n\u003cli\u003eSix-panel construction\u003c\/li\u003e\n\u003cli\u003eAdjustable brass buckle closure\u003c\/li\u003e\n\u003cli\u003eOne size fits most\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSpot clean or hand wash\u003c\/li\u003e\n\u003cli\u003eAir dry — do not machine dry\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe kind of hat Lucy would approve of — if she could talk. She'd look at it, look at you, and raise one eyebrow exactly one millimeter. Hank would already have his on. He forgot he was wearing it. Lucy noticed immediately. She always does.\u003c\/em\u003e\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Black \/ One size","offer_id":52978995790146,"sku":"81535390673705183907","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Khaki \/ One size","offer_id":52978995822914,"sku":"23688659015458454912","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ One size","offer_id":52978995855682,"sku":"29280983498936667603","price":22.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ One size","offer_id":52978995888450,"sku":"90551622596936241754","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/8746\/4258\/files\/13115835838912432466_2048.jpg?v=1777425093"},{"product_id":"lucy-do-better-crewneck-sweatshirt","title":"Lucy Crewneck — DO BETTER","description":"\u003ch2\u003eLucy Doesn't Do Loud. She Does Lasting.\u003c\/h2\u003e\n\u003cp\u003eLucy on the front. There she is again with her mantra on the back: DO BETTER. It's not a suggestion. It's not a mood. It's just Lucy, being exactly who she is — quietly in charge, always right, never explaining herself.\u003c\/p\u003e\n\u003cp\u003eThis crewneck isn't trying to impress anyone. It just shows up: slow mornings, crisp walks, couch nights that stretch longer than planned. The fabric holds its shape. The stitching holds its ground. It's the sweatshirt you stop noticing because it's always just there — which is exactly the point.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50\/50 cotton-poly blend, medium-heavy 8.0 oz\/yd² — warm and comfortable\u003c\/li\u003e\n\u003cli\u003eTubular knit, no side seams — cleaner look, less bulk\u003c\/li\u003e\n\u003cli\u003eDouble-needle stitching at shoulder, armhole, neck, waistband, and cuffs\u003c\/li\u003e\n\u003cli\u003eSizes S–3XL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold (max 30°C \/ 90°F)\u003c\/li\u003e\n\u003cli\u003eNon-chlorine bleach as needed\u003c\/li\u003e\n\u003cli\u003eTumble dry low\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThe kind of crewneck Lucy would approve of — if she could talk. She'd probably just stare at you until you put it on.\u003c\/em\u003e\u003c\/p\u003e","brand":"Printify","offers":[{"title":"Navy \/ S","offer_id":52979051594050,"sku":"33320747153114168505","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Sand \/ S","offer_id":52979051626818,"sku":"24765416783124346249","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Sport Grey \/ S","offer_id":52979051659586,"sku":"17271907748915398973","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":52979051692354,"sku":"11289079066264014782","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":52979051725122,"sku":"29130862119973571045","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ M","offer_id":52979051757890,"sku":"23080912459393871577","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Sand \/ M","offer_id":52979051790658,"sku":"20646533797054253599","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Sport Grey \/ M","offer_id":52979051823426,"sku":"80908545408011378883","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":52979051856194,"sku":"19439710679432887319","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":52979051888962,"sku":"11790611674487957590","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ L","offer_id":52979051921730,"sku":"30223741577252131064","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Sand \/ L","offer_id":52979051954498,"sku":"29761946443645755829","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Sport Grey \/ L","offer_id":52979051987266,"sku":"21674616652343201360","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":52979052020034,"sku":"20406413320096189763","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":52979052052802,"sku":"22622709853015202244","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ XL","offer_id":52979052085570,"sku":"32121189412177276047","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Sand \/ XL","offer_id":52979052118338,"sku":"24493304294330162731","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Sport Grey \/ XL","offer_id":52979052151106,"sku":"11026029046525484833","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":52979052183874,"sku":"13878179474288389996","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":52979052216642,"sku":"33062082474853368392","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 2XL","offer_id":52979052249410,"sku":"70193816805620638484","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Sand \/ 2XL","offer_id":52979052282178,"sku":"20050040492088808379","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Sport Grey \/ 2XL","offer_id":52979052314946,"sku":"12679981594979584805","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":52979052347714,"sku":"31665752616337788983","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":52979052380482,"sku":"21174899507293001323","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Sand \/ 3XL","offer_id":52979052413250,"sku":"26339352231612192416","price":29.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":52979052446018,"sku":"27732905601123016217","price":29.99,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":52979052478786,"sku":"93131940537727153430","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/8746\/4258\/files\/7645095999097939558_2048.jpg?v=1778360066"},{"product_id":"lucy-tee-respectively-no","title":"Lucy Tee — RESPECTFULLY no","description":"\u003ch2\u003eLucy Has A Favorite Shirt. You're Looking At It.\u003c\/h2\u003e\u003cp\u003eRespectfully, she's not sorry. Lucy on the front — unbothered, as always. Flip it around and there's her message: RESPECTFULLY no. She means it kindly. She means it completely.\u003c\/p\u003e\u003cp\u003eWear it to the dog park, on slow mornings, or anywhere you want to look like you have your priorities straight — which, respectfully, not everyone does. Heavyweight cotton that gets softer with every wash. A relaxed fit that just shows up and delivers. Every time. No notes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% ring-spun US cotton — pre-shrunk for lasting comfort\u003c\/li\u003e\n\u003cli\u003eHeavyweight fabric (6.1 oz\/yd²) with relaxed fit\u003c\/li\u003e\n\u003cli\u003eGarment-dyed for soft color and lived-in texture\u003c\/li\u003e\n\u003cli\u003eTubular knit (no side seams) and double-needle stitched seams\u003c\/li\u003e\n\u003cli\u003eSizes S–2XL\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMachine wash cold (max 30°C \/ 90°F)\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eTumble dry low\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe kind of tee Lucy would approve of — if she could talk. She'd look at it, look at you, and say nothing. Walk away. Hank would already have his on. He forgot he was wearing it. Lucy noticed immediately. She always does.\u003c\/em\u003e\u003c\/p\u003e","brand":"Printify","offers":[{"title":"White \/ S","offer_id":53022355226946,"sku":"17252568993249178679","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Blue Jean \/ S","offer_id":53022355259714,"sku":"24547362143994688083","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Chambray \/ S","offer_id":53022355292482,"sku":"20751076278109999060","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Grey \/ S","offer_id":53022355325250,"sku":"79945385183888105460","price":24.99,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":53022355358018,"sku":"15362176798182280634","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Blue Jean \/ M","offer_id":53022355390786,"sku":"30579018877967107696","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Chambray \/ M","offer_id":53022355423554,"sku":"21825696470104295883","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Grey \/ M","offer_id":53022355456322,"sku":"21530695878173249128","price":24.99,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":53022355489090,"sku":"23016987641735123570","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Blue Jean \/ L","offer_id":53022355521858,"sku":"29901384189366655380","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Grey \/ L","offer_id":53022355554626,"sku":"17855426429395182800","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Ivory \/ L","offer_id":53022355587394,"sku":"25193740211840566540","price":24.99,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":53022355620162,"sku":"17045711064535294980","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Blue Jean \/ XL","offer_id":53022355652930,"sku":"25415951269897515000","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Chambray \/ XL","offer_id":53022355685698,"sku":"30896484534896250680","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Grey \/ XL","offer_id":53022355718466,"sku":"12594322978842523550","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Ivory \/ XL","offer_id":53022355751234,"sku":"36097391005572125697","price":24.99,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":53022355784002,"sku":"25945189264661487058","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Blue Jean \/ 2XL","offer_id":53022355816770,"sku":"20876709919121664753","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Chambray \/ 2XL","offer_id":53022355849538,"sku":"39422634391906520986","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Grey \/ 2XL","offer_id":53022355882306,"sku":"28658313409984868915","price":24.99,"currency_code":"USD","in_stock":true},{"title":"Ivory \/ 2XL","offer_id":53022355915074,"sku":"10081722036357833943","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/8746\/4258\/files\/14669658446965393637_2048.jpg?v=1778359456"},{"product_id":"lucy-do-better-pullover","title":"Lucy Pullover — DO BETTER","description":"\u003ch2\u003eDO BETTER. Lucy Has Been Waiting. She's Not Going To Ask Again.\u003c\/h2\u003e\n\u003cp\u003eLucy is on the front and back of this hoodie, snuggled in, watching you. She's been watching you. She's seen the choices you've made. The skipped walks. The forgotten promises. The \"I'll start Monday\" that turned into several Mondays. She's not mad. She's just done pretending she didn't notice.\u003c\/p\u003e\n\u003cp\u003eDO BETTER isn't a suggestion. It's a verdict. And it's embroidered on your back now, so there's really no getting around it.\u003c\/p\u003e\n\u003cp\u003eThe kangaroo pocket is there for your hands. The double-lined hood is there for the hard days. The chest print is there because Lucy wanted to make sure you saw her face before you left the house. She has standards. She expects you to meet them. 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She'd probably just stare at you until you put it on. 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